Chief Content Officer Magazine

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Chief Content Officer Magazine, Content Marketing Examples, Storytelling, video, Visual Content and Design /

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update […]

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What It Is and Why You Need It

Chief Content Officer Magazine, Content Strategy, productivity /

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media and copyright by Real Story Group. Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every

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Actor Brings Community Model to Content Creation

Building Your Audience, Chief Content Officer Magazine, Content Creation, Content Marketing Examples, Content Marketing World /

Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from

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6 Time-Saving Apps and Tools Marketers Obsess Over

Chief Content Officer Magazine, Content Marketing Tools and Technology, productivity /

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes I’m always scouring Feedly, BuzzSumo, Twitter,

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Can Account-Based Marketing and Content Marketing Get Along?

Chief Content Officer Magazine, Content Marketing Strategy, SEO BLOG /

Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company

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What’s Accuracy Got to Do With Social Media?

Chief Content Officer Magazine, Editorial Strategy and Planning, SEO BLOG, Social Media /

You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description of

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Why Brands Need to Take the Plunge Into VR Today

Chief Content Officer Magazine, Content Marketing Examples, Content Marketing Tools and Technology, Content Strategy, SEO BLOG, video /

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not

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A Step-by-Step Guide to Audience Development

Chief Content Officer Magazine, Content Marketing Examples, Content Marketing Tools and Technology, Content Strategy, SEO BLOG /

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook –

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What You Need to Know Now

Chief Content Officer Magazine, Content Distribution and Promotion, Content Marketing Tools and Technology, SEO BLOG, Social Media /

Editor’s note: This post was co-written by Clare McDermott, Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your

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How to Make Your Content More Readable

Chief Content Officer Magazine, Content Strategy, Managing the Editorial Process, Measurement and ROI, SEO BLOG /

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it

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