If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even […]
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and
When you’re looking at your budget for online marketing, it can be tough to decide whether to focus your resources on Google Ads or Facebook Ads. Both platforms have tremendous reach, and a large portion of those users are your potential customers – you just have to find them. Personally, I think it’s important to spend
A Simple Hack to Combine Facebook Ads and Google Ads Read More »
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here.
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
You have put your heart and soul into creating a blog from scratch. What next? Now it’s time to drive some serious traffic to it. However, generating high-quality traffic is one of the biggest challenges faced by new bloggers, especially when each niche has thousands of blogs shouting for attention. According to data from Statista, the
This post originally appeared on Growth Everywhere, a marketing and business growth blog. Let’s talk about how to grow your YouTube channel consistently. Keep in mind that YouTube is the number two search engine in the world. In 2017, I committed to doing more video. Our Growth Everywhere channel has been getting bigger. We’ve started
How to Grow Your YouTube Subscribers Without Spending a Ton of Money Read More »
Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your most effective promotional tool. This
