Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Data
Google Data Studio is Now Looker Studio: What Does this Mean?
Harrison Mateika – November 11, 2022 On October 12th, Google announced that their flagship dashboard platform Data Studio will be rebranded as Looker Studio. This raises many questions, but the most immediate one is: what has changed? Looker Studio Changes The short answer is that, on the surface, nothing major has changed outside of a
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Webinar: How AI unlocks value from your single source of data truth
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.
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How To Use Google’s Structured Data Markup Helper
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown
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How Agencies Are Struggling with Data Analysis Demands – Mobile1st
In the world of big data, there is often the feeling that it is difficult to know where to start when trying to figure out what is relevant to what the company needs. There is often the feeling that everything is important, but that is never the case. What seems to be the case is
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Local Ranking Factors: How and When to Follow the Data for Best Results | Webinar + Q&A
Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, and blogs that regularly discuss their importance. You might find yourself following blindly, but we know this doesn’t need to be the case. That’s why
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Top 5 Email Personalization Tips: How to Do More with Your Data
Engagement plays a crucial role when it comes to improving your email ROI. But with global email volumes at an all-time high, it’s never been more difficult to pique subscribers’ interest. So, how can marketers set their campaigns apart from the competition? The answer is personalization. Higher email volumes have resulted in higher standards from
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4 Surprising Data Points Email Marketers Should See Before Black Friday
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect
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Around the World in Data Privacy – Blog
Our July 7th State of Email Live webinar was truly a global affair. Validity’s Tori Garcia, Danielle Gallant, Sophie Jean, Rafael Viana, and Sandra Schubert joined us to discuss all things data privacy in different parts of the world. Before embarking on our world tour, we had the privilege of hosting Karie Burt, Chief Data
Apple Starts Gathering Your Personal Data in the Name of “Privacy” | AWeber
By Tom Kulzer June 15, 2021 I fear that many users will check the Apple “privacy” box and think that no one can see what they are doing online. They couldn’t be more wrong. Last week, Apple unveiled new Mail app privacy features for the upcoming iOS 15 and MacOS Monterey releases expected in September.
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