Guide

A Marketer's Guide To Livestream Shopping

A Marketer’s Guide To Livestream Shopping

Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and instant purchasing would so significantly disrupt ecommerce? While you may have heard rumblings of the marketing benefits of livestreaming commerce, this is nothing new for

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A Guide to Optimize PDFs and Boost Your Ranking on SERPs

A Guide to Optimize PDFs and Boost Your Ranking on SERPs

Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often contain valuable and unique content. Remember, search engines crawl and index PDFs effectively. Therefore, optimizing PDFs to achieve

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Google Discover - a quick look

Is your business optimized for Google Discover? This guide is for you!

30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a

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The Ultimate Guide to Digital PR (Plus Tips and Tools)

Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company.  Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape.  From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media

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SEO for Directory Websites: Name Consistency Theory | Local SEO Guide

SEO for Directory Websites: Name Consistency Theory | Local SEO Guide

TL;DR – Local SEO Guide recently conducted research on three local business Directory websites. Our goal was to find new ways that directory websites could increase rankings and visibility with the traffic generated from user searches for listings in the respective directories. We found that directories that matched their title to the listings’ GBP had

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User generated photo

Google My Business Photos: The Ultimate Guide to Looking Good Online – BrightLocal

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. Images and visuals are much more powerful and easier to understand than

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Hootsuite’s Composer and cross-posting feature

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting

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