Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with […]
How to find the balance between creativity and automation in PPC Read More »
This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types before, this question allows us to think about additional strategic elements we didn’t cover. A reader from Rio de Janeiro asks: “Hi! Probably
Should I Use Broad Or Phrase Match Negative? Ask The PPC Read More »
Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while
What Are AdChoices and How Do They Affect Your PPC? Read More »
Software as a service is becoming more and more essential in both our work and our social lives. App use at companies of all sizes was up some 30% from 2018 to 2019, according to the 2020 SaaS trends report. For SaaS companies looking to drive traffic, build awareness, and generate leads, pay-per-click advertising is
If Googling has ever let you down, you may have come across another search engine called Bing.
Bing PPC Ads: How They Work (and Compare to Google Ads) Read More »
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth
Experiments with Exact Match Keywords in PPC | Netvantage Marketing Read More »
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PPC tips: Bidding strategies for Google Shopping campaigns [Video] Read More »
It’s not uncommon for businesses to get excited about promoting new products or services through paid search advertising. But sometimes, they forget they’ll need to either increase their advertising budget for this new endeavor – or re-allocate some of their existing budget. Unfortunately, when you shift marketing budget from one area to another, you trigger
Scaling Back Your PPC Program? Here’s What You Need to Consider Read More »
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming.
How to Audit Your PPC Campaign & Identify Metrics for Success Read More »
Tomorrow’s the big day! It’s almost time for SEJ eSummit. Starting at 10 a.m. ET / 7 a.m. PT tomorrow (June 2), we kick off our virtual conference, covering all things SEO, PPC, social media, and content marketing. It will feature the industry’s best speakers delivering the top-rated content you’ve come to expect from us.
SEJ eSummit: Join Us Tomorrow for 10 Hours of SEO, PPC, Social & Content Marketing Read More »
