Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter […]
By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions
8 Amazing Marketing Ideas to Drive Sales this Holiday Season | AWeber Read More »
Selling anything is hard — well, depending on what you’re selling and how you’re selling it. In most cases, the process gets much simpler if you’re equipped with the right sales tools. That’s why business owners always look for solutions that’ll help them fill up their pipelines with leads, increase reps’ efficiency, and finally increase
15 Best Sales Tools That’ll Truly Improve Your Revenue in 2021 Read More »
By Brandon Olson July 21, 2021 UK-based Paul Kirtley repackaged his blog content into a mini email course to warm up leads and promote his paid course. And you can do it, too. Sometimes coming up with the perfect opt-in incentive to grow your email list can be difficult. It can require a mix of
Customer uses email course to increase sales of online course | AWeber Read More »
There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this
Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat. Instead, check out our case study with Katie’s Clothing and
How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales Read More »
Many customers today are choosing to shop online instead of the traditional brick and mortar shopping methods. This new trend, unfortunately, is also promoting a steady rise in online eCommerce transactions meaning more security violations from hackers. You must protect your online store and customers against the many dangers posed by fraudsters and hackers. Why?
How to Protect Your Online Store, so You Don’t Lose Sales and Money Read More »
Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about
How to Use Instagram Shopping to Drive Product Sales Read More »
Aligning sales and marketing to work seamlessly together is still the holy grail for many B2B businesses. And it comes with its own sets of challenges.
Automate Sales and Marketing Processes with Microsoft Dynamics Integration Read More »
Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer
