So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical storefront. But what, exactly, makes your brand unique in the eyes of your customers? What makes your brand instantly identifiable? The answer, of course, is brand identity. A […]
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Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:
How to Remove Duplicates in Excel (5 Steps With Pictures) Read More »
Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many things in life, success lies in understanding the correct process and sticking with it. In this short article, I’ll try to distill the process of SEO into
Many things can contribute to a drop in Google rankings, including content changes, Google algorithm updates, technical issues, improvements made by competitors, and Google SERP layout changes. If your rankings have dropped or worse plummeted overnight fear not. We have compiled this checklist to help you figure out what’s wrong and improve your rankings fast!
Why Have My Google Rankings Dropped? 9 Actionable Steps for Recovery Read More »
By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often
5 Steps to Promote and Sell Online Courses | AWeber Read More »
Elevate your enterprise data technology and strategy at Transform 2021. As companies increasingly apply artificial intelligence, they must address concerns about trust. Here are 10 practical interventions for companies to employ to ensure AI fairness. They include creating an AI fairness charter and implementing training and testing. Data-driven technologies and artificial intelligence (AI) are powering
Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. To practice trustworthy or responsible AI (AI that is truly fair, explainable, accountable, and robust), a number of organizations are creating in-house centers of excellence. These are groups of trustworthy AI stewards from across the business that can understand, anticipate,
5 steps to creating a responsible AI Center of Excellence Read More »
Updated February 22, 2021 Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message
How to Authenticate Your Email in 5 Steps | SendGrid Read More »
By Kelly Forst January 22, 2021 Turn your passion into a paycheck by selling digital products. Plus, get inspired with 12 product ideas to sell online. “To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace
Sell Digital Products Online in 4 Easy Steps | AWeber Read More »
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
How to Link Instagram to your Facebook Page in 4 Easy Steps Read More »
