If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least […]
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Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series
Winback campaigns: Examples, strategies, and best practices | Vero Read More »
This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel, which metrics you should be tracking, and actionable tips you can start using today. Let’s get started! The lead generation funnel As with
Lead generation strategies: What you need to know | Vero Read More »
Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media
8 Important Social Media Integration Strategies to Implement in 2021 Read More »
Ebooks are one of the best ways you can establish your authority and expertise in any niche. Chances are, you may have already published several blog posts or articles you can repurpose and include in your ebook. Or you’ve had several years of research and work experience to help you create something truly valuable. Either
17 Best Ebook Marketing Strategies You Should Try in 2021 Read More »
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your
Five content promotion strategies SaaS marketers should implement today Read More »
With so many digital channels available to marketers today, businesses have a variety of platforms through which they can reach prospects. Search engine marketing and social media networks are valuable tools, but email marketing remains the most effective way to generate leads and revenue. In fact, more than 70% of consumers prefer email communication as
8 Email Optimization Strategies Used by Well-Known Businesses Read More »
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I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
8 Google Shopping Ad Strategies That’ll Drive Sales Read More »
30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month. Success indicators: Stability to scale to 8+ million user
How a digital publisher monetized 8X more in one month with WordPress scaling strategies Read More »
