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Looking for an Instagram analytics tool to help you grow your account in 2020?

In 2020, we expect more businesses to invest their time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

If you want to track ROI from Instagram, you’ll need an Instagram analytics tool to help you increase engagement, get more views on stories, and make more sales.

In the following post, we cover 10 of the best Instagram analytics tools for 2020:

#1 Instagram Analytics Tool: Later’s Instagram Analytics for Your Everyday Content Optimization

If you’re in search of a powerful and comprehensive Instagram analytics tool, you may want to check out Later’s new Instagram Analytics.

Not only can you track how your posts perform over time (across several metrics, like comments, likes, and engagement rate), but you can also get Instagram Stories analytics.

Unlike the Instagram app, which only gives you 2 weeks of data, you can track up to 3 months’ worth of Instagram Stories using Later.

instagram analytics tools

Another unique feature of Later is the Best Time to Post feature, which helps you get more engagement by posting when most of your followers are online. Later will automatically find your top 7 posting times, or you can learn how to find your own best time to post here.

Later’s Instagram Analytics tool is conveniently located on your Later dashboard, meaning you can take the insights from your analytics and then easily apply them to your strategy when you’re scheduling Instagram posts and planning your feed with Later.

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How to use Later’s Instagram Analytics: If you’re using Later for free, you can access a basic summary of your account and top 5 performing posts in the past 30 days by logging into your Later web account and clicking Analytics on the left side menu.

If you’re on one of Later’s paid plans, when you open your Analytics dashboard, you’ll be able to switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.

How to get it: The free version is available to anyone with a Later account, while the paid version is available on all Later paid plans, starting at $9/month.


Other Option:

Instagram Analytics Tool #2: Instagram Insights

Whether you’re looking for information about your followers and account, or insights for specific posts and stories you’ve shared, Instagram’s free analytics tool, Instagram Insights, is filled to the brim with useful data — and it’s all conveniently located within the Instagram app!

instagram analytics tools

How to use Instagram Insights: To access the feature (and any Instagram analytics in general), you’ll need to switch to a business profile first. Once, you’ve taken care of that, you’ll find a new “Insights” option at the top of the sidebar menu on your Instagram profile. Tapping it will bring you to a page with a breakdown of your account’s analytics.

How to get it: Free download on iOS and Android.

Instagram Analytics Tool #3: Later for Instagram Hashtag Analytics

Instagram has gone through a lot of changes over the past few years, including the addition of new features, tools, and channels. But one thing has remained constant throughout: the importance of Instagram hashtags.

Luckily, with Later’s Hashtag Analytics, you can track key insights about the hashtags you use — including a breakdown of which hashtags are driving the most likes, comments, impressions, saves, and reach on your Instagram posts.

instagram analytics tools

How to use Later’s Instagram Hashtag Analytics: If you’re on one of Later’s business plans, simply head to your analytics dashboard and tap on the Hashtag Analytics button. Here you’ll find a breakdown of which hashtags are driving the most likes, comments, impressions, saves, and reach on your Instagram posts.

Plus, as you continue to add new hashtags, you’ll be able to accurately track how they perform for your content. 

How to get it: Later’s Instagram Hashtag Analytics is available on all Later business plans, starting at $19/month.

Other options:

Instagram Analytics Tool #4: Keyhole

With Keyhole, you can find in-depth data about how Instagram users are responding to your hashtags, whether it’s a branded hashtag, campaign hashtag, event hashtag, and more! 

instagram analytics

How to use Keyhole: Depending on your Keyhole plan, you can track upwards of 25 different hashtags at any given time. When you track a hashtag, you’ll find real-time analytics for that hashtag’s usage — everything from how many times it’s been used, to where it’s been used, and the top posts that have used it.

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Keyhole also has a free hashtag tracking tool that displays basic hashtag performance data.

How to get it: Keyhole’s paid plans start at $149/mo (they offer a free 7-day trial).

Instagram Analytics Tool #5: Brand24

Like Keyhole, Brand24 offers several Instagram analytics tools around hashtags.

You can track and analyze your campaign and event hashtags, compare their performance across several metrics, search for posts and accounts based on hashtag use, create hashtag alerts, and even export the data into daily, weekly, and monthly reports.

instagram analytics

How to use Brand24: Once you sign up for a Brand24 account, you can create a “project” and select the hashtags you want to track. From your dashboard, you’ll find key insights about your hashtags including mentions (who’s posting with the hashtag) and an analysis tab with hashtag performance metrics.

How to get it: Brand24’s paid plans start at $49/mo (they offer a 14-day free trial).

Instagram Analytics Tool #6: Fohr for Influencer Research & Analytics

With new Instagram influencers popping up every single day, it’s hard to know what partnerships will have the biggest “pull” with your target audience and make the biggest impact for your business. Unfortunately, it’s become all too easy for accounts to buy followers to boost their social appeal, so they may not be as influential as they seem.

That’s where Fohr comes in. A world-class influencer marketing platform, businesses can (and should) use Fohr’s analytics tools to test the legitimacy of an Instagram influencer’s followers.

instagram analytics tools

How to use Fohr Card: Fohr Card offers a number of tools for businesses to determine whether or not an influencer has an authentic following on Instagram. For example, their Follower Health Tool (pictured above) provides a breakdown of an influencer’s followers-to-following ratio, username, bio, number of posts, and then calculates an overall “score” based on how the influencer ranked in each of those categories.

How to get it: You can sign up for an account as either a brand & agency (they offer a 7-day trial) or as an influencer for free.

Ready to jump into level-up your influencer strategy for 2020? We teamed up the Fohr to create this data-driven (and totally free!) State of Instagram Influencer Marketing Report! Sign up below and we’ll send it straight to your inbox!


Other option:

Instagram Analytics Tool #7: Social Blade

If you’re looking for another option to health check your influencer partnerships, take a look at Social Blade.

Marketed as a statistics website, Social Blade lets you track user data and growth trends across multiple social channels, including Twitter, YouTube, Twitch, Instagram, and more.

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How to use Social Blade: After registering, head to Social Blade’s homepage to use their Instagram analytics tool. Just type in the name of an account, select Instagram from the drop-down menu, and then peruse through tons of valuable insights and analytics.

One Social Blade feature that we really like is Historical Data, which lets you see the number of followers an account has gained and lost every day across a period of time.

If you notice any big spikes in follower growth, it could mean that the influencer is using a bot to grow their account. (Growth spikes can also be explained by other reasons, like being shown on Instagram’s Explore page, having a post go viral, doing a giveaway, or being featured in the media, so take the data with a grain of salt).

Note: Due to API limitations, you can only search for business accounts with Social Blade.

instagram analytics

How to get it: Social Blade is free to use and can be accessed here.

Instagram Analytics Tool #8: UTM Tracking with Google Analytics

If you’re running an Instagram marketing campaign, measuring the impact of your work can be tricky without the right tools.

By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.

instagram analytics tools

How to use UTM parameters: You can create your URLs by hand or you can use a URL generator, like Google’s Campaign URL Builder (we recommend the latter option!). There are 5 parameters you can add to your URLs — source, medium, campaign, term, and content – and each parameter must be paired with a value that you assign.

For example, if you’re running a new year sale on Instagram Stories, your medium could be “instagram-stories” while your campaign could be “newyears-sale” to identify the overall campaign.

When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports.

instagram analytics tools

How to get it: Google Analytics & Google’s Campaign URL Builder are both free to use!

Instagram Analytics Tool #9: Facebook’s Ads Manager for Instagram Advertising Analytics

Instagram advertising is all the rage with more and more businesses using Instagram ads to reach new customers.

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Of course, if you’ve ever run an ad campaign before, you know how important it is to track and measure the success of your current ads so you can replicate (and improve on!) that success in the future. And when it comes to Instagram ads, there’s no better tool for this than Facebook’s Ads Manager.

instagram analytics tools

How to use Facebook’s Ads Manager: Instagram uses Facebook’s advertising platform to run all their ad campaigns. So any ad setup, goal setting, budgeting, and creation is all through Facebook Ads Manager!

Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools. Simply open Ads Manager and click on Account Overview. Here, you’ll be able to set a date range, customize the metrics you want to see, and analyze your results with multiple charts. 

How to get it: Facebook’s Ads Manager is free to use.

Instagram Analytics Tool #10:

The link in your Instagram bio is valuable real estate — you can use it to drive traffic to your website, product shopping pages, or to help your followers find out more about your services.

But how do you keep track of all those clicks? By using Later’s feature!

With Analytics, you’ll know exactly how much traffic you’re getting from Instagram by tracking website clicks and click-through rates!

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You can track website clicks from your Instagram bio over time, and if you’re one of the many businesses using to drive traffic from Instagram, you’ll also be able to see traffic from and your average click-through rate.

instagram analytics tools

Another benefit of using Later’s to drive traffic from Instagram, is that you can also see how much traffic each individual Instagram post is generating.

How to use Analytics: We’ve integrated traffic analytics into our overall post-performance analytics, so you can quickly and easily track your clicks, get detailed data on clicks over time, and even rank your Instagram posts by how much traffic they drove.

How to get it: We recently released a free version of, so everyone can start driving more website traffic and reaching their sales goals through Instagram with Later. 

You can set up by Later right now for free – no trials or credit card needed!

Tracking your Instagram analytics is so important if you want to get ahead as a business. And there’s no better time than now to start getting acquainted with some of the Instagram analytics tools we cover in this blog post!

Do you have any other Instagram analytics tool recommendations? Let us know in the comments!

If you want to go even more in-depth about Instagram Analytics, you’ll want to download our free Instagram Analytics Strategy Guide!


Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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