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Voice search is a voice-enabled approach to search your queries on the internet. Instead of typing your query with a specific set of keywords, you use the voice commands to carry out your queries on a web browser or a search engine. In fact, voice search has become one of the most used digital marketing strategies in 2020.

Voice search might have started as an infant concept but in today’s date, it is one of the most important topics of the search industry. People cannot get enough of a voice search. The ease that people get from voice search is second to none and beyond the limitations of typing.

Every second, Google, the number 1 search engine processes 40,000 voice search queries(1) all across the globe. This number is instantly growing. Everybody, now, has a personal voice assistant on their mobile phones and the way we get answers from Google has changed a lot lately.

We all remember the time when Siri came out as a personal voice assistant on Apple phones in 2011. That was a novelty that was regarded as cool to try out. It was informative and sometimes, made us laugh with its responses.

But nobody has ever thought that the same voice assistant would become one of the biggest digital trends in 2020.

People are moving towards voice search rather than traditional text search. It brings ease and convenience. However, due to the huge demand, there are now various voice-activated technologies in the market. Hence, the reason why 420 million voice assistants have been sold to the public.

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Voice search is being used mostly for commands, that is to call mom or to set an alarm. There’s more potential for this field. It can change the whole perspective of voice marketing in the future.

Artificial intelligence lies behind voice search and according to Google(2), the accuracy of it has grown to 95%(3) now since the year 2013.

But do you have any idea why it is getting bigger and evolving more than ever? Well, voice search follows some trends and specific traits of this digital technology has won millions of hearts. Let’s discuss its growth and dig in the reason why it’s constantly growing and is expected to take over text search by storm.



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