Your brand is more than just marketing; it expresses who you are to consumers and potential customers. It is your brand that your customer base interacts with, and your brand is one of the things that will help your business find success. Branding being so important, it should be one of your main focuses. Luckily, there are a lot of tools available to help you build your brand and set your company apart.
Packlane – With customers like Red Bull, 99designs, Shopify, Google, and many others, you can see the power of Packlane in action. Packlane lets you create your own custom packaging for products, which makes your brand visual and excites customers. Wouldn’t you prefer getting a branded box over a plain, brown shipping container?
You can design packaging that can suit any product, no matter the size, and feel confident knowing that the quality will be top-notch. Choose from a mailer box, folding carton, or shipping box, then start customizing everything from adding images or artwork to using your unique font and color scheme.
Deluxe Logo Maker – Your logo is extremely important and represents who you are and what you do all in one little graphic. It might seem like it’s not a big deal, but your logo is a major part of your branding. With Deluxe’s Logo Maker, you can design your own logo in a matter of minutes.
You simply choose from high-quality, industry-specific logo templates, then use the designer to make it your own. Once it’s all said and done, you’ll have an attractive, high-quality logo that perfectly represents your brand. And if you need help anywhere along the way, you can always work with one of their designers as well.
Canva – When it comes to your brand, appearances matter. Canva is a tool that ensures everything you put out there is beautiful and represents you perfectly. Canva helps with photo editing, choosing color palettes, and coming up with font combinations so that everything is cohesive and has a strong aesthetic.
Shopify – Shopify is an ecommerce platform you can use to build the perfect website. Your website gives customers their first impression of you and your business, so it’s important it’s perfect. There are pricing plans to fit every budget, but you can get started with a free trial. With built-in options that let you sell with an online store, through Amazon, or on a Facebook shop, Shopify is one of the best website tools for any ecommerce business.
A Blog – There are a lot of different blogging platforms out there you can choose from, but most website builders give you the option of having an on-site blog. Whatever platform you choose, having a blog is an important part of branding. Not only does a blog let you educate and inform customers and potential customers about your product(s), it lets you portray the personality you want your business to have.
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ReleaseWire – PR and image are an important part of your brand. If you have a poor public image, people will probably avoid you. One great way to get publicity (and make sure it’s good publicity) on your terms is through press releases. ReleaseWire is a press release site that helps you publish news and updates about your company onto the platforms where it should be. Not only does it help you get good press, but it also helps you expand your audience and gain more recognition.
Vistaprint – Vistaprint is a site where you can print all sorts of different materials, but one of their main focuses is business cards. Having custom, branded business cards is important in order to build your brand. Rather than telling someone your website or email address and hoping they remember, you can hand them a card that gives them the information that they need and a visual representation of your company so that it lasts longer in their mind.
Meetup – If you’ve ever been frustrated with your lack of connections or wanted to find someone who could help you get a project underway, then Meetup is the place to do that. Meetup is a platform that connects people, whether for social or professional reasons. Not only can you expand your network, but you can also set up your own Meetup to give people a better understanding of your brand and what you do by speaking at events or hosting an open house.
Google Alerts – Whether you want to track trending topics, industry news, or new releases from your competitor, Google Alerts is the perfect tool. By keeping up on what’s happening and watching industry trends, you can prepare ahead of time for things to come and make sure you keep up with the latest tech, companies that are revolutionizing your industry, and the like.
Social Media – The majority of people are on social media these days, which means it’s not just a great place to keep up with family and friends, it’s a place to build your brand, too. Using social media platforms like Facebook and Instagram, you can show your client base what it is you’re working on and keep them up-to-date on any changes or promotions you’re running. Plus, you can use social media to interact with and engage your customer base, helping you to establish your brand and create customer trust and loyalty.
BrandYourself – When it comes to building your brand, knowing what people are saying about you is important. If you only know about the good feedback, how will you ever address the bad? BrandYourself is a tool that lets you see your online reputation and get an idea of what consumers’ opinions of you are. Once you know where you need to improve, you can use BrandYourself to fix unwanted Google results, clean up your social media, and improve your brand presence and reputation.
Answer the Public – Answer the Public is a free program you can use for keyword research and to get consumer insights. You can use it to find out what people are searching for or have questions about, so you can create content that addresses their thoughts and concerns. You can also use it to help plan your next move or product, since knowing what it is the people want can help you improve your brand reputation.
Since 2018 is still just getting started, why not make it a goal to improve your branding by the end of the year and set yourself apart? What is the first thing you’re going to do to achieve that goal?
