For your autumn reading list, here is a batch of new ecommerce books. There are titles on website design, dropshipping, marketing and sales strategies, the Amazon economy, and testing business ideas.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I picked titles from that group, based on customer ratings and relation to ecommerce. Also, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
“The CEO’s Digital Marketing Playbook” is a step-by-step guide for businesses to develop their advanced digital and direct marketing strategies. Learn how to drive new customers profitably. Author Tom Donohoe is the CEO and founder of the Level Agency, with more than two decades of experience creating, executing, and managing digital strategies. Paperback $17.95; Hardcover $34.95.
The Complete Website Planning Guide Workbook by Darryl King
“The Complete Website Planning Guide Workbook” is a follow-up to “The Complete Website Planning Guide,” with techniques and exercises to put a website project plan into action. Work on setting realistic goals for the website as a whole and each page on the site, gathering research and sorting it into insights that will drive the site constructions, creating a site architecture using the information you have compiled, with wireframing and more. Darryl King is the founder and CEO of Ireckon, a digital agency that builds high-performing websites. Paperback $34.99.
“Delivering Digital Transformation” explores the background, context, and key themes of the emerging digital economy — including the digitization of service delivery and the integration of core infrastructure services over the past two decades. For managers and practitioners, this book offers a broad view of the digital revolution and its impact on business and society. Paperback $30.00.
“Sales 101” is a guide to the basic sales philosophies and tactics that have been successful for centuries. It also includes information about using the internet and social media to find leads and increase your customer base. Get expert advice and modern practical solutions on how to make a sale, from start to close. Kindle $10.99; Hardcover $15.99.
“Dropshipping” is a comprehensive guide to starting and managing a drop-shipping business. Start from the beginning and get a plan to follow. Discover how to find the right products and supply channels to build your website and create a brand that will bring customers back. Paperback $17.97.
Testing Business Ideas by David J. Bland and Alexander Osterwalder
“Testing Business Ideas” shows how to test your business ideas to systematically reduce risk and increase the likelihood of success. Test your key business assumptions. Decrease the risk of wasting time, money, and resources on bad ideas. Close the knowledge gap between strategy and validation. Learn a strategy for making decisions that aren’t based on intuition and guesses. Paperback $33.25.
“The Self-Reliant Entrepreneur,” by Duct Tape Marketing author and small-business guru John Jantsch, is a collection of meditations designed for entrepreneurs. Each includes a reflection and challenging question. The book is designed as a daily devotional and guide for navigating the entrepreneurial journey. Hardcover $23.75.
“Brand New Name” is a guide for creating a winning brand name, whether it’s for a company, product, service, or even an idea. Discover how names persuade people and get stuck in their mind. Learn from inspirational origin stories of iconic brands, along with plenty of practical examples to help you create the perfect brand name. Paperback $19.95; Kindle $9.99.
Amazon For CMOs: How Brands Can Achieve Success in the New Amazon Economy by Kiri Masters and Mark Power
“Amazon For CMOs,” written by Amazon consultants Kiri Masters and Mark Power, is a strategic marketing guide for navigating the Amazon economy. Explore an integrated approach that involves paid search, search engine optimization, organic content, display, video, voice, and new emerging channels and media opportunities. Discover success by adopting Amazon’s leadership principles and decision-making frameworks. Paperback $12.95.
Take the Leap: Change Your Career, Change Your Life by Sara Bliss
“Take the Leap” is an inspirational resource if you’re thinking about making a big entrepreneurial change. “Take the Leap” features stories and advice from over 65 successful game changers, rule breakers, and breakthrough side hustlers. Kindle $12.99; Hardcover $16.30.
The Purpose-Driven Social Entrepreneur by Karim Abouelnaga
“The Purpose-Driven Social Entrepreneur” examines how to succeed in business and create real social change. Learn how to identify your purpose, orient your mindset, and adjust and enhance your business for a path of intention and success. Use this guide to improve your business and life. Paperback $16.95.
Market Mover: Lessons from a Decade of Change at Nasdaq by Robert Greifeld
In “Market Mover,” Robert Greifeld, former CEO and chairman of Nasdaq, shares stories and lessons from running the primary U.S. stock exchange for technology companies. Learn from some of the most tumultuous times for tech, including Facebook’s difficult IPO, the Bernie Madoff scandal, and the implosion of the American housing market and the crash that followed. Kindle $14.99; Hardcover $28.00.
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