If you write a blog, you’re in direct competition with over 440 million others. That means it is imperative that your content for your accounting firm’s website be engaging and relevant to your readers. Your blog should provide useful information about accounting, taxes, auditing or whatever topic you prefer, and establish you as an authority in your area of expertise.
Writing consistently engaging blog content is challenging for many practitioners, but there are strategies that can help. By using the tips below, you can improve your content, increase the chance that your site visitors read what you have to say, and encourage readers to return to your site regularly. In addition, the following 13 tips will help boost your site’s SEO, increasing the chances that new readers find your business in web searches.
2. Use an editorial calendar.
An editorial calendar is an easy tool to help you stay on track with posting consistency. Use it to plan posts, to keep track of ideas for upcoming articles and events, and even to plan your social media posts. Having an overview plan for your blog allows you to create content that flows well and makes sense to your readers.