2018 Influencer marketing tactics | Smart Insights


Chart of the Day: A summary of trends in managing influencer marketing activities

2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research that:

67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results”.

Of course, Influencer marketing isn’t new, indeed we first published our Influencer Marketing guide 5 years ago and continue to update it in line with changing practices and increased regulation. We’re sharing this research from Linqia since it is a detailed report covering use of influencer marketing which will help marketers compare their approach for managing influencers.

This chart features some of the latest trends according to Linqia. It provides a good checklist of tactics you could be considering.



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