Search engines consider the quality of your content and the length of time users stick around as ranking factors. When typing in a Google query, the list of websites that pop up as search results is considered organic results,” because those sites are ranked according to the quality of the content on each page (keywords, publication date, locality, etc.). Although widely considered the most valuable traffic source, organic traffic takes time to track, collect, and rank. Not just in terms of more content being indexed and Google’s ranking, but also in a form where users can use these social media channels like search engines themselves. We are already seeing the results of product and content pruning, leading to overall improved rankings and traffic for websites and that will only continue as we start to realize that search engines no longer want all our content, but rather our highest quality content.
I’m all about what I call the SEO keyword sweet spot.” But you have no business going after keyword phrases searched 1,000 times a month, like Atlanta SEO, when you can’t even manage to rank on the first page of Google for keywords people search for 50 times. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Search engines use links to explore new websites and to set the overall ranking of a website in SERP.
Search engine algorithms have come a long way and become more sophisticated from the times when content, titles and descriptions stuffed with keywords were enough to achieve high rankings in search results. Stay within best practices and use it with creativity, but never trade value for better search rankings, never try to deceive users or search engines – in the long run – your efforts will make it worth your while, as long as you are using your judgment and know when to break the SEO golden rules described below… As search engines like Google innovate and evolve in ways that allow them to better understand information and return ever more accurate search results to users, web professionals need to take seriously the importance of using Schema and structured data in websites.
When mobile users are clicking the website link on your Google My Business listing, a lot of the time, this is getting misattributed as direct traffic. Since the smarter search engines will analyze whether people clicking on your links actually stay and read or leave at once, SEO marketers need to focus even more on relevance and quality in their link building strategies. While SEO at its core will remain relatively unchanged (build an awesome business, an awesome website and killer content), it is clear that the best organic search strategies of 2019 must cater to Google’s increasing preference for websites that value speed, security, mobile-friendliness, and usability.
SEO is the acronym for Search Engine Optimization, the process of structuring websites and accompanying content to obtain traffic from search engines such as Google and Bing (this guide will focus on Google, as it holds the lion’s share of search volume). Practical tip: Because users communicate directly with the search engine in voice-controlled searches, you should focus more on longtail keywords when optimizing content. Regardless of the strategy used, be aware that links from other websites to yours are valuable votes of confidence in the eyes of both search engines and users of the web as a whole.