Good To SEO | Search engine optimization (SEO) Blog News


Now that we know how to search for trending topics, let’s look at how Google influences search with these latest statistics.

1. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” (source: Google)

2. 8% of search queries are phrased as questions. (source: Moz)

3. The typical user crafts searches that are about three words long. (source: Moz)

4. As of February 2018, 62.6% of web users conduct their searches on Google — up from 53% in 2015. (source: SparkToro)

5. 79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. (source: BrightEdge)

6. In 2018, Google Images accounted for 22.6% of all internet searches and Google Maps accounted for 13%. (source: SparkToro)

7. Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (source: Google)

8. In 2018, Google properties owned over 90% of all searches. (source: SparkToro)

9. In 2017, 50.3% of web traffic took place on mobile phones. (source: Statista)

10. Branded searches have higher click-through rates on the first half of the first page of Google. (source: Internet Marketing Ninjas)

11. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%. (source: Internet Marketing Ninjas)

12. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively. (source: Advanced Web Ranking)

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13. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (source: Clutch)

14. Videos appear in 6.3% of results, but YouTube drew only 1.8% of all search clicks. (source: Moz)

15. 55% of people clicking on Google search ads prefer those to be text ads. (source: Clutch)

16. For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. (source: Google)

17. The average click-through rate in Google Ads across industries is 3.17% in the search network and 0.46% on the display network. (source: WordStream)

18. 66% of distinct Google search queries resulted in one or more clicks. 34% of searches result in no clicks. (source: Moz)

19. The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for display. (source: WordStream)

20. 53% of users will abandon a page if it takes more than three seconds to load. (source: Google)

21. 18% of searches lead the searcher to change their query without clicking any results. (source: Moz)

22. The average Google search session is just under one minute. (source: Moz)

23. The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. (source: WordStream)

24. Image blogs appear in 11% of Google results and earn 3% of all Google search clicks. (source: Moz)

25. When Google opened its proverbial doors in September 1998, they only averaged about 10,000 daily search queries. (source: “The Search”)

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