With some 56% of in-store sales now being influenced by digital platforms, it’s clear that all businesses need to be putting increased focus on their digital presence, and aligning with evolving consumer discovery behaviors.
But how are search behaviors evolving exactly? What are the latest trends relating to how people are finding products and services that brands need to be aware of?
This new infographic from the team at MDG Advertising provides some key insights on this front – the focus of the graphic is on businesses with multiple locations, but the points highlighted are relevant to virtually all consumer-facing organizations.
