4 Essential Elements of Web Design (No.3 Will Shock You!)

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It’s never been easier to create a website — and it’s never been harder to get people to stay there. With mere seconds to capture a visitor’s attention, your homepage needs to clearly and concisely state your value, and convince the visitor that your business is worth their time.

One of the biggest website-related challenges for businesses is increasing traffic, whether that comes from organic search, a referral or a marketing campaign. Sometimes encouraging more people to visit your site is as simple as incorporating appealing design elements.

To boost traffic, 11 members of Young Entrepreneur Council share key design features to include on your homepage.

1. Information on the Solution to a User’s Problems

Visitors come to your site in search of solutions to a problem. Information about where they’ll find that solution should be the first thing they see. Too many businesses fill their homepage with irrelevant information that doesn’t help the visitor solve their immediate problem. Evernote’s homepage is a great example of this done well: clear copy, clean design and a signup form above the fold.

Vik Patel, Future Hosting

2. A Mailing List Sign-Up Form

It’s no secret that a mailing list is one of the best ways to attract regular visitors and customers online. Having a clear link to a contact form on your front page can be the most effective means of increasing traffic. It’s even more effective if you find a way to incentivize visitors to sign up through exclusive offers or opportunities.

Bryce Welker, CPA Exam Guy

3. Your Target Keyword in the Page Title Tag

Whenever I see a website with the word “Home” or “Welcome” in its page title tag, I see a missed opportunity to drive more website traffic. Why? Because the page title tag is an important (and easy) thing to address to optimize a website for SEO. Avoid making this mistake by identifying your most valuable, descriptive keyword, and include that in your homepage title tag.

Brett Farmiloe, Markitors Website Development

4. Easy Navigation

If someone is visiting your website, they don’t want to have to search for the content they came there for. Make it easy on them, and you’ll find them coming back for more.

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Ben Landis, Fanbase

5. Blog Content

People share relevant, interesting content, not homepages. Your homepage is rarely going to be the main traffic source for your website. What brings in traffic is quality content, so you should be funneling people into that. Content will get shared and drive traffic to your website, which will inevitably spill over to your homepage as people seek to learn more about your company.

Justin Faerman, Conscious Lifestyle Magazine

6. Google Tag Manager

You can’t increase traffic if you don’t know what traffic sources are best. Google Tag Manager is going to give you a much more simplified tagging and management process for your analytics.

Nicole Munoz, Start Ranking Now

7. A ‘Contact Us’ Form

If you’re not getting any leads from your website, then what is the purpose of having one? Implementing a call-to-action form is critical for turning a prospect into a hot lead. If they’re visiting your website, that means they’re interested. Make it easy for them to contact you with a “contact us” form so that you can add them to your mailing list.

Codie Sanchez, Www.CodieSanchez.com

8. Client Testimonials

Studies have shown that consumers trust online reviews and testimonials, so showing your social proof is a powerful way to get new customers to trust and believe in you. Rotate new client testimonials often and, if possible, get reviews from known influencers in your niche. These testimonials can improve user engagement signals, which in turn improves traffic and rankings

Marcela De Vivo, Mulligan Funding

9. Calls to Action on Every Important Page

Your homepage should be all about funneling people to the rest of your site. Think of your homepage like the lobby of a hotel — a series of well-lit and clearly labeled paths to the things that matter. As a result, your homepage should feature calls to action to every important page or subpage on your site to help people find what matters to them.

Matthew Manos, verynice

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10. ‘As Seen In’ Media Logos and Copy

If you’ve been featured in the business section of your local paper or had a profile done on your company in an industry trade journal, consider including an “As Seen In…” section on your homepage that includes a brief excerpt from the story and the logo of the media outlet. By including these proof points, you’re establishing credibility with current and prospective customers.

David Ciccarelli, Voices.com

11. Social Media Buttons

Facebook, Twitter, LinkedIn and other social media sites are fantastic channels for traffic. Make it super easy for your existing traffic to share articles or your homepage. Simply add a text widget and format social media buttons on a sidebar or footer as well as various content articles on the homepage.

Eddie Lou, Shiftgig

How to Create the Best Content and Site Design Possible

When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. The same can be said about your site design and how users can navigate it. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. At the same time, you also need to consider the different ways users might be visiting your site, such as through mobile, tablets, and desktops. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.

If you enjoyed this expert round up, be sure to read our previous ones on top SEO methods for 2018 and also 7 low-cost site builders to consider when creating your next site.





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