Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your marketing strategy accordingly.
Here are four digital marketing trends to watch out in 2019:
Most people prefer watching videos over reading, which would explain why marketers are producing more video content. While video has made digital avertising more dynamic, it’s also caused consumers’ already short attention to become even shorter. Luckily, snack ads are enough to keep your target audience engaged. As the name implies, these ads can be likened to snacks, something easy to digest but filling. These videos ads are less than 10 seconds long; they’re short enough to keep people interested while still getting a brand’s message across.
Image source: videoeffect.tv
Consumers will be seeing more of these short ads in 2019. Youtube is already pioneering snack ads, and Fox Networks Group will reportedly follow in its footsteps by incorporating them in their linear programs and streaming services.
The coming years will see a deeper interaction between people, devices and applications. Researchers have forecasted that by 2020, 30 percent of web searches will be conducted without even touching the screen. Half of these searches will be done via voice commands.
It’s easy to see why voice search will play a vital role in our daily lives. Using voice to search and ask questions will elevate multi-tasking to new levels. For instance, you can do your shopping while cooking. A lot of people also find speaking to be quicker than typing. Domino’s Pizza is already using voice search technology, with customers being able to order their pizzas through Alexa.
With Google, Amazon, and Apple continuously working on improving their voice assistants, and more people expected to use smart speakers, your brand should make full use of this medium by producing relevant audio content.
People are spending more than three hours a day on their smartphones, and it’s changing the way companies are trying to get the customers’ attention. The deluge of content and videos mean that brands should be able to deliver their message quickly and in an interesting way, and all in a matter of seconds. This new consumer behavior is what Google has termed “micro-moments.”
Image source: Google
Customers generally have four such moments – “I want to go,” “I want to know,” “I want to do,” and “I want to buy.” For instance, a customer is trying to decide where to eat and wants to know which restaurant is nearby. Brands can take advantage of this micro-moment by being able to provide the customers with the information they need. A Business Page on Google can help since you will appear on “Near Me” searches. Companies should also make sure they’re on platforms where customers search for information, like Amazon, Google Maps, or YouTube.
Virtual and augmented reality technology has given consumers something they want—the opportunity to be engaged in a brand’s message. A number of businesses have already embraced VR and AR’s ability to boost brand awareness and sell products. IKEA is a good example. The company’s shopping app gave prospective clients the chance to try out different design solutions before making a purchase.
Image source: YouTube
Social media platforms like Snapchat have also shown that augmented reality can expand a brand’s marketing reach and improve their interactions with customers. Snapchat’s facial and geo filter features quickly developed a following and helped the company, secure sponsors. 2019 will see AR and VR becoming a common marketing tool for companies, especially since the virtual and augmented reality markets are expected to hit $298 billion or more by 2023.
There are still several weeks left in 2018. That’s more than enough time to future-proof your brand. Take stock of these fast-rising digital marketing trends and develop a good strategy that incorporates them in your marketing plan.
[Featured image via Pixabay]