4 Ways Marketers Can Use Technology to Increase Their Productivity
Good marketing means delivering the right content to the right audience at the right time. Crafting high-quality content doesn’t mean anything if that content doesn’t make it in front of the right eyes on social media or other distribution platforms.
As important as it is to have good productivity habits, keeping your productivity up over the long term means finding a way to stay on top of as much as possible. Thankfully, there are plenty of platforms today that make keeping everything in order easier than ever. Whether it’s collaboration software or calendar apps, getting the right technology can be the key to maximizing your team’s productivity.
Use Tech to Your Advantage
If you’re looking to get through more work more quickly, here are four things to do first:
1. Keep your schedule in check.
Seventy-four percent of marketers say that technology’s greatest benefit to them is its ability to save time, and one of the best ways to free up your time is by organizing your schedule. Calendar management applications can analyze your schedule to find ways to make your day more productive.
Modern calendar apps use analytics to show you exactly how you spend your time during the day. Tracking the daily activities that take up your time is key to finding ways to increase your output during the day. Tracking can pinpoint areas where you’re spending too much time — such as picking out fonts for Instagram posts — and help you determine ways to repurpose or maximize the work you’ve already done.
2. Focus on collaboration.
Collaboration means more than just emails and Slack. Modern software allows you to stay up-to-the-minute on where your team members are at in what they’re working on. As helpful as it is to know who’s doing what, these tools can do more than just keep you updated.
Marketing collaboration platforms are everywhere, but it’s important to choose the one that works for you. If content is your focus, find one with a built-in creation studio. If KPIs are most important, locate a platform that tracks your progress toward your goals. If you want to be keyed in to your revenue, find a platform that offers financial analytics. Maximizing your productivity through collaboration is only possible if you’re collaborating the right way.
3. Track your content.
To produce better content in the future, you need to know how your content is being received now. Without knowing what your audience responds to, developing new content is ultimately a shot in the dark.
Apps like Hotjar or Megalytic can give you detailed reports of how users interact with your content and what that means for your business. You can use these reports to refine your content strategy and gain a better understanding of what your marketing should look like going forward. Creating content with your audience’s wants and needs in mind prevents you from wasting time on ineffective messaging.
4. Automate, Automate, Automate
Small, mundane tasks like entering data can bog down your daily grind. As a marketer, you should be spending as much time as possible on the high-level work you’re best at.
Plenty of platforms, like Zapier and IFTTT, allow you to automate simple activities that would otherwise chip away at your schedule. Anything from sending data to a spreadsheet to simultaneously posting on all of your social media platforms can be done automatically with an easy-to-make program, and doing so helps eliminate time-wasting tasks from your hectic schedule.
A marketer’s work is never finished. Completely clearing your plate may be impossible, but technology makes managing what’s on it easier than ever. By identifying your needs and finding the software to help fill them, you can increase not only your output, but also the quality of your work. Your calendar — and your social media feeds — will thank you.