5 Actionable Social Video Stats to Boost your Social Marketing Strategy


Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult.

1. Only 38% of marketers share video content on LinkedIn right now but three-quarters of them reported that it was a successful strategy.

Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques – YouTube, Facebook, etc.- the most surprising metric came from video on LinkedIn as a successful move.

Look at how companies are harnessing this potential:

2. 85% of Facebook videos are watched on silent mode

As mobile usage has increased steadily over the last few years, we can extend this fact to the other social media sites.

Bear in mind that mobile users will keep scrolling if they don’t understand your content. To prevent that, adding captions and overlaid text will help the audience understand your message even on silent mode. Check out how Disney is doing this:

 

3. Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs

Twitter users really engage with videos and love to share them with their followers.

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What is more, if you upload your video natively you’ll get more retweets and interactions thanks to the autoplay feature.

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According to Twitter, 53% of its users are early adopters and 63% are more likely to influence a purchase. Harness those potential clients by creating an awesome video like this:





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