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You’ve added your name, address and phone number to Google Business Profile. You selected a category, you scribbled a quick description and you uploaded a few photos. Job done, right?

Well… no, not really. Not if you’re looking to rank higher, and convert better!

In this talk (originally for Brighton SEO in April 2022), I walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.

Want More of Claire’s Wisdom? Check Out These Podcasts!

Claire Carlile is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps small businesses do better at digital marketing, allows her to provide real-world skills and expertise to what BrightLocal does.



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