As content creators in bloggers, we all want to rank at the top of the search results. However, the process of accomplishing this is much more complicated and time-consuming than ever before. With more websites creating content and ranking in the search results, there are now even more sites that you must rank above and compete against in the process.
While this might seem like Mission Impossible, there are some ways to improve this process and actually see better results in the process. One of the most important things to remember is to not just create content, but also be sure to promote it.
Rank higher in the search results while also creating better content through each of the five actionable tips below.
Your competition is already likely ranking above you in the search results. If you want to see what type of content it takes to rank in Google, the best way to do this is to simply search for any relevant keywords that you would like to rank for and then look at the content the top sites are producing. If you want to compete in this space, you will need to not only create the same type of content but also write articles that are longer in content and provide better value. Put in the time and effort to perform the necessary competitor research, and you will gain a better understanding of what it takes to rank in Google. Gone are the days when a 500-word article gets the job done, now it’s about creating several thousand word articles.
With so much competition online today, it’s unlikely that you will ever be able to rank for any generic terms or phrases in Google. For this reason, it’s extremely important to go after long tail keywords. While traffic might be lower for longer tail keywords, the quality is much higher. When going after long tail keywords, it’s important to create content that provides value to the users that are going to hit your site. Again, this is where a longer and more valuable content comes into play.
As mentioned at the beginning of the article content creation will only get you so far when focusing on your own site. However, a great way to actually put contents to use is to start writing for other sites and getting your name and expertise in the front of new audiences. At the same time, guest blogging is a great way to increase social shares, traffic, and backlinks to your site. You can find a list of sites accepting guest blog posts here. Whenever reaching out to sites for guest blogging, always be sure to use your real name and social profiles, as this will help in boosting your credibility and reach online.
While there might be more text content and articles on the internet than ever before, visual content is now king. With more people using social media and mobile devices to access the internet, these users want instant gratification and don’t want to read long articles. If you aren’t currently integrating original visual images, or infographics within your content you are missing out. Start using this type of visual content within your articles and watch your improvement and bounce rates improve.
If you want to see huge engagement on their blog while also seeing a jump in the search results, you need to start getting back lines from authority websites. One of the best ways to accomplish this is through email and manual outreach. Find other sites that can link back to your best resource articles and make sure you are providing real value in the process. The only way to get other sites to link back to you is to have real content that provides value and is worthy of getting a link back. All this must be in play for outreach and Link building to work.
Implement each of these content creation and SEO methods into your blog or online business today to see continued improvement across the board. Always remember, it’s the manual work and effort that others aren’t willing to put in, that can help your blog get past the competition.