Would you like to know the best way to lose users and throw away advertising dollars? The answer is simple: ignore your mobile website development.
The fact is that more than 50% of all web traffic is now accessed through mobile devices.
If you’re not appealing to mobile users, you’re losing over half of your potential market reach.
To put it even more bluntly, if you spend $100 in advertising and your site isn’t mobile-optimized, you’re throwing away more than $50.
When you consider how important your website is to your business, it’s only natural that you’d want to present the best user experience on all devices.
Here are the 5 reasons why mobile website development needs to be at the top of your priority list.
1. Mobile Users Aren’t Like Desktop Users
Mobile users want quick information that they can digest in small bites.
People who make purchases on mobile devices are often making impulse buys and can easily spend more money per purchase than customers do on desktop.
Your site must be optimized for the mobile experience to match the needs of these users.
Make their path to purchase or inquire a simple one. If they can’t convert in a minute or less, chances are you’ll lose them.
2. There’s Tons of Traffic on Mobile
Mobile users are typically engaging on sites while they’re on their way to work, watching TV or using a computer at the same time.
That gives you ample opportunity to engage these users on a minute-by-minute basis.
In addition, Google’s “Mobilegeddon” update made it clear that if your site isn’t optimized for mobile devices, you’re going to suffer in search results.
3. Improved Brand Engagement
Well optimized websites offer satisfying mobile experiences. Users are more likely to come back to these sites or even engage on desktop.
Think about how many times you personally “multi-screen” by moving between devices to complete a given task.
Your customers are doing the same thing.
If your site is hard to navigate on mobile, customers are going to head to your competition rather than engage with you on desktop.
4. Increase Your Conversions
If your site looks the same on mobile as it does on desktop, good luck converting users into buyers.
Most of the time your calls-to-action are obscured, hard to find and even harder to click.
A mobile shopper doesn’t have the patience to navigate around a site that’s not intuitive on their mobile device.
Simply stated, they’ll leave way before they convert.
5. Lower Your Bounce Rate
Your site might look amazing on desktop but be completely unreadable on mobile.
When that’s the case, users will leave faster than it took them to arrive. That drives up your bounce rate which hurts your site’s overall ranking.
Mobile Website Development Health Check
Pick up your smartphone and head to your site.
Ask yourself the following questions:
- Does the site load in 3 seconds or less?
- Does it draw your eyes to your key messages and selling points?
- Is it easy to read?
- Can you navigate it without issue?
- Is the call-to-action recognizable and easy to activate?
- Is your user experience positive?
- If it wasn’t your website, would you spend time on it?
If most of your answers are no, it’s time to get your site optimized for mobile so you can capture the traffic and sales that you’ve been missing.
We’re here to help. Get in touch with us today and let’s discuss how we can get this done for you.
Your business depends on it.
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