If you’re a business owner who relies on Google traffic, it’s essential to stay up to date on the latest changes with the search engine algorithm. If your website has ever been penalized due to Google algorithm updates, there are steps you can take to restore your ranking. If you’re not already optimizing your website for search engine visibility, now is the time to start. Here are five essential tips to help you avoid any penalties from Google:
Use Relevant Keywords
When choosing keywords for your website, it’s important to select relevant ones for your content. Using keywords unrelated to your site’s content can result in Google penalties for keyword stuffing. If you’re not sure which keywords to use, try using a keyword research tool like Google AdWords Keyword Planner. Alternatively, you could use the services of a reliable SEO firm, like this SEO Perth agency, to help you with accurate keyword selection and leave you with enough time for other important work.
Check Your Links Regularly
Checking your links regularly and removing any broken or no longer working is another sure way to keep Google’s watchdogs from your site. Google penalizes sites with broken links, so it’s essential to keep an eye on them and update them. A good rule is to use backlinks less than a year old when writing blogs. You can continue checking your articles every few months to ensure your links aren’t outdated.
Update Your Content Regularly
One of the best ways to avoid Google penalties is to keep your content fresh and up to date. Posting new articles, blog posts, or product descriptions regularly will help you attract new visitors and attract new visitors and show Google that your site is active and relevant. If you haven’t updated your content in a while, now is the time to do it, and remember to implement new changes along with every update.
Avoid Hidden Text or Links
If you’re caught using hidden text and links, you’ll be penalized by Google, so it’s essential to avoid them. This type of text is designed to be invisible to the user but still readable by search engines. It is usually done by making the text the same color as the background or using a tiny font size. Hidden links are links that are not visible to the user but can still be followed by search engines. These are usually placed in the code of a page and are often used to manipulate page rank.
Make Your Site Mobile Friendly
With over 60% of searches being done on mobile devices, your site must be optimized for them. There are a few things you can do to make sure your site is mobile-friendly:
- Use a responsive design
- Use large font sizes and buttons
- Simplify your navigation
SEO can be challenging to navigate, but following these tips will help you avoid any penalties from Google. Just remember to keep your content relevant and informative below, and you’ll be on your way to success.