5 Sizzling Marketing Campaigns | Social Media Today

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Get inspired by these five brands firing up consumers with tweets, memes and pop-ups.

  • Pizza Hut wants to keep you as warm as its pizza

    The pizza chain released a limited edition “Pizza Parka” — a jacket that’s made of the same materials as its new delivery carrying pouch.

    The product is the culmination of the company’s two-year endeavor to develop a delivery system that would get its pizza to customers in an oven-hot state. See how Pizza Hut turned up the heat »

     

  • Burger King takes advantage of Twitter trolls

    Earlier this year, some spicy chicken nugget enthusiasts took to Twitter to express their disappointment when Wendy’s removed the item from its menu.

    Consistent with the brand’s outlandish marketing strategy in recent years, Burger King pounced on the opportunity to take a jab at its rival by promoting these angry tweets. As intended, the questionable, bold move had Twitter buzzing. Read more on the BK-Wendy’s rivalry »

  • Dunkin’ resurrects an old meme to push its Halloween doughnuts

    The “Dancing Pumpkin Man” video that went viral back in 2009 is now being brought to life by the chain to promote its first ever Halloween-themed doughnuts. Watch Dunkin’ dance for doughnuts »

  • KFC makes a genius marketing play with its Twitter account

    A Twitter user discovered that the fast food chain follows only 11 accounts — 6 people named “Herb” and the 5 members of the 90s pop band, Spice Girls. The clever move plays on the company’s original secret formula of 11 herbs and spices. Read more on KFC’s spicy marketing strategy »

  • Pringles wants you to play with your food

    Last week, the Kellogg Company ran a three-day pop-up in Times Square called “Pringle Stack Shack,” featuring TV personality Adam Richman.
    The campaign furthered the brand’s recent focus on encouraging consumer creativity with its variety of chip flavors. Find out how this campaign stacked up »



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