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5 Steps to More Creative and Effective Social Media Campaigns

SEMrush

5 Steps to More Creative and Effective Social Media Campaigns

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

1. Spend Time Listening

Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: They’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless exchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience.

With our social audiences, we tend to push out information (owned content) and measure the effect of that content. Sometimes we forget to begin by listening to our audiences and building content around what they actually care about. We end up pushing out content that just isn’t quite right. It’s like your friend telling you about a Golden Retriever puppy she wants to adopt and asking for your advice, and you responding by listing out your favorite qualities of Labradoodles—tangentially related, but not quite right. We marketers fall into this trap an awful lot. Here’s how you can begin to shift your thinking.

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