5 Tips to Make the Most of Facebook Video Marketing
If you’re reading this, chances are you’ve already started leveraging Facebook video marketing, or you’re about to. This is a great step that will help you broaden your reach and take your business further.
Facebook is the largest social media platform, with around 2.45 billion monthly active users (as of the third quarter of 2019). When it comes to videos, Facebook generates 8 billion views a day.
Here are the top five tips to make the most of Facebook video marketing.
1 – Upload Videos Directly to Facebook
While it might be tempting for you to share the link of your YouTube videos on Facebook, it may not be a good idea.
People are browsing on Facebook not to switch to other platforms. Therefore, it makes sense to upload videos directly to Facebook.
Also, when you upload YouTube links, Facebook will show your video link with a small little preview image (with no autoplay option) that doesn’t look appealing.
When you upload videos directly on Facebook, it is displayed as a full image across the timeline, auto-plays in the news feed, and gets 86% higher reach.
Another benefit of uploading videos directly on Facebook is that if you ever want to boost video posts, the CPV will be much lower than promoting YouTube video links.
2 – Share Informative Videos
Sharing informative videos on Facebook will help you build trust with your brand. It also gives your customers realistic expectations about what they can achieve with your product.
However, before you start sharing informative videos, try to understand what your target audience is looking for. Then create visually appealing videos that provide solutions to their problems.
Depending on your business, you can also share tutorials to teach your audience how to use your products or services.
Another advantage of sharing informative video content on Facebook is that it enables you to demonstrate your industry knowledge and positions your brand as a thought leader.
CBD Central is an excellent example of it. CBD Central shares informative videos on its Facebook page, which the audience loves to watch.
One of the quickest ways to create informative videos is by converting your blogs (that have received great responses) into a video.
This will also help you understand whether your social media followers have a similar interests as your blog readers or not.
3 – Use Closed Captioning In Your Videos
Facebook plays videos automatically in the news feed as people scroll past it. By default, the sound on auto-play videos is muted. In fact, 85% of videos on Facebook are watched without sound.
If you’re not communicating without sound, your video will most likely fail in capturing the attention of users scrolling through their news feed.
With closed captioning, you can easily convey your message to your audience without sound.
There are two ways to upload video subtitles on Facebook.
- One is by creating text overlay on your own and uploading the .srt file
- Another is by choosing Generate Automatically in the video captions section.
If you’re using Facebook’s automatic caption generator, it is recommended to review your captions before publishing. It will help you avoid minor mistakes that might occur.
Instapage tested two versions of the same video: one with captions and one without.
Here are the key takeaways from their test.
- They saw a 5% increase in the average total view time on the variation with captions.
- The average reach of the captioned video was 16% higher than the one without.
- The CTA clicks fell by 26% when captions were removed from Facebook videos.
These numbers indicate that using closed captioning in your Facebook videos can help you boost your reach and increase engagement.
4 – Hook Your Viewers In The Opening 5-10 Seconds
The opening 5-10 seconds is known as the golden window. Leverage the power of storytelling to improve your content. Whenever you upload a video on Facebook, make sure that it catches the audience’s attention in the first 5 seconds and keeps it.
When creating videos, use information and entertainment in the right proportions.
Solely focusing on the information part will bore your audience while completely concentrating on the entertainment part might not help you convert prospects.
If you are uploading a long video, you can open with a synopsis that tells viewers what they can expect. Make your introduction short, clear, and precise and leave your audience wanting more.
Remember, when you show people something that interests them at the start, they are more likely to continue watching the video.
Pro Tip: Upload various videos and measure the performance of each to understand what works best with your audience and then create more of that.
5 – Leverage Facebook Features To Your Advantage
Facebook offers various video features, such as Facebook Live, Facebook Hashtags, and Facebook 360. These features, when used in the right way, can help you get your message to your audience in a better way.
Facebook Live videos produce over 6x more interactions than traditional videos.
Besides, live videos don’t need you to record or edit the video beforehand. This will save you time and money.
You can go Live to interact with your audience, answer their questions in real-time, promote new products, or highlight your employees.
Facebook 360 enables you to give your audience a more experiential feel of your story. With 360 videos, you can provide more information to your audience and keep them engaged for longer.
Facebook hashtags are a great way to improve your branding and engage with your fans.
Facebook video marketing, when leveraged effectively, can have a significant impact on your business’s bottom line. Make sure you upload the videos directly on Facebook and not just sharing the YouTube link.
Create informative yet entertaining videos to keep your audience engaged. Also, use closed captioning to help viewers watching your video without sound understand your content. With Facebook Live and 360 Video features, you can boost engagement and reach.