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5 Ways to Increase Engagement on Instagram


Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers.


  • Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album.
  • Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.”
  • Birchbox and Black Milk are bringing storytelling to their carousel posts, creating engaging how-tos and showcasing user-generated content.

Zontee: Whether you call it a carousel, gallery, or an album, Instagram’s new multi-image post format opens up a world of possibilities for marketers to get creative.


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