7 Business Benefits of Engaging a Keynote Speaker
Think keynote speaker and you envision a charismatic, motivational speaker who is the center of attention at conferences and leads with riveting ideas about entrepreneurship and how to make a success of your business, career, and personal life.
If you could invite this professional to come in and speak to your employees at a prestigious company event, wouldn’t that be great? He could inspire and motivate your workers, and educate them on the ethos of your company, its mission and objectives. In short you could hire a keynote speaker who is also trained in business strategy and can make your people understand the importance of what they do.
Does Your Business Really Need Professional Help?
It does if you take a close look at these statistics cited in an article on the Forbes magazine. Studies show that at least 60% to 70% of employees are not engaged enough in their jobs or are disinterested in the tasks assigned to them. Gallup data also reveals that inefficiency and low productivity levels cost the U.S. losses amounting to $450 billion.
Still wondering if you need a professional to motivate and engage your workforce?
7 Key Business Benefits of Hiring the Perfect Keynote Speaker
1. Add Credibility to Your Company
A keynote speaker like Arman Sadeghi who has the relevant expertise will not only resonate well with your audience, but also credibility to your event. A top expert in his field will make your event more worthwhile for attendees and seem more important for all stakeholders. The added credibility may enhance chances of third parties boosting your reach.
For instance, news agencies may report on your event. Celebrities may mention and even attend, while collaborators and financiers may increase their support. You see all of this happening when Arman delivered his keynote speech at a conference attended by the U.S. Marine Corps.
2. Boost Registration Numbers
Keynote speakers are by definition engaging individuals and authorities in their field. They generally command a following of dedicated fans. The right leadership motivational speakers can mobilize this fan base to greatly boost the number of attendees at your event. With the explosive combined power of diverse social media platforms, your event can be sold out well in advance. In addition to your own employees, you will have prospective customers and vendors looking to book a seat to hear your keynote speaker talk about why working with your company is a great idea.
3. Provide Your Workers with a Fresh Perspective
C-suite managers and heads of departments are sometimes called upon to deliver the keynote speech. Company owners reason that they’re a good choice because they are familiar with their audience and the company’s needs. However, what you need is a professional who can not only provide a fresh perspective, but also a new face.
Often times, workers associate a particular manager or supervisor with the roles he plays in the company on a daily basis. And, getting them to see the same person in the new light of an expert is just impossible. Familiarity breeds contempt and they may not see him as a credible source of information.
4. Inspire Your Team
Should you read this article on Fast Company, you will learn that workers need to know that the work they’re doing is a means to a goal. They need to know that their efforts mean something and they ARE making a difference. The keynote speaker will impress on your employees about the mission of the company and how every task they complete helps accomplish that mission. He will also let them know that the management is appreciative of their dedication and commitment to the company.
5. Build a Community out of Different Departments
Most businesses have various departments and teams working on different levels. At times, this results in disconnected messages and concepts coming across to employees and clients. A keynote speaker can work to tie in all these dissonant messages into a coherent concept. This works to fire up your audience, drive them in a particular unified direction, and to solidify your brand identity. In place of individual departments and workers focusing on their tasks, you’ll develop a community of people with each being well aware of how they fit into the big picture.
6. Promote Sales, Upsells, and Cross Sells
The main agenda for any business is to help their clients fulfill their needs. This usually happens by providing valuable products at competitive prices. If it’s part of the event objectives, a keynote speaker can help drive sales of the company’s products, upsell customers to higher value products, and cross sell complementary products. This can increase profit margins and result in viral word of mouth marketing well beyond the event day/venue. Generate widespread interest in your company and its products by having a notable expert talk about them.
7. Break the Monotony of Set Routines
Read this research paper written by Richard Thackray for Psychosomatic Medicine and you will learn that nothing is more stressful and detrimental to employee productivity than monotony and boredom. A good keynote speaker can also act as a motivational speaker encouraging workers to think about and develop new ideas to perform better at their jobs. Employees can also be encouraged to initiate discussions about new product ideas and how to provide better customer care. Remember, a motivated employee is also a loyal employee and will strive for the success of your business.
Maximize Your Business Results with a Corporate Keynote Speaker
These 7 key benefits can grow your business if you engage a corporate keynote speaker. You need someone who’s comfortable with your kind of crowd and knows his subject content. Choose an experienced professional who delivers that content in an engaging manner. A results-driven keynote speaker will direct the event’s agenda towards achieving the event’s main objectives. Remember to set out all your goals in the contract and align it with the speaker’s service-level agreement.