As a startup entrepreneur, digital marketing is a cost-effective way to let the world know about your business. With the help of a digital marketing agency, you can create a website that can look and function as well as those of much larger competitors. The following seven tips are excellent ways for a startup entrepreneur to get that website in front of as many high-quality prospects as possible.
- Ensure It’s a Mobile-Friendly Website
It’s no secret that people today access the internet through a variety of mobile devices in addition to laptops and desktop computers. You need to have a website that’s coded in a way that enables it to render and perform well on all devices. Approximately 25 percent of online sales in Australia were done through mobile devices. Think of all the sales you’re losing by not having a website that’s appealing to these buyers.
- Search Engine Optimisation
When done right, SEO yields better results than practically any other digital marketing method. Most people will arrive at your website after conducting a search. This makes it critical to be near the top of search engine results pages under those keywords that will bring you targeted traffic. This means having the technical elements of your website as optimal as possible with fast-loading pages, an XML sitemap and simple navigation, so the search engines can crawl your site efficiently. It also needs to have content that makes people stick around since more time spent on your site is rewarded with higher search rankings.
- Content Sells
When you’re just starting out, money will probably be in short supply. Content marketing is a low-cost method for promoting your startup business. Having plenty of high-quality content for your website as well as for social media posts will answer potential customers’ questions, and a strong call to action at the end will help to convert them into actual customers.
- Social Media Marketing
Social media has grown over the past several years to be a powerful force in digital marketing, and it’s also one that startup entrepreneurs can take advantage of. It costs you nothing to simply upload an informative post to your Facebook, Twitter and Instagram accounts, and you may catch the attention of enough people that it could go viral. Getting customers to follow your social media accounts is also an excellent way to grow customer loyalty.
- Pay-Per-Click (PPC) Marketing
Google Adwords is one of the largest platforms for this type of marketing. You simply set how much you are willing to pay to have your ad appear under a given keyword, and you only pay each time someone clicks on your ad. This form of digital marketing is made even more effective by creating a specific landing page for each ad, which increases conversions significantly. PPC marketing also enables you to control how much you spend, and unlike SEO, you can start seeing results immediately.
- Email Marketing
This older digital marketing method can still be quite effective. As a startup, you won’t necessarily have a large list of emails to market to early on, but you should work on building one. You just have to make sure to have forms on your website and on social media posts where people can submit their information to opt-in to receive your marketing emails. As with PPC advertising, it helps to have a specific landing page on your website tied to an email marketing message.
- Influencer Marketing
There are many popular podcasts and YouTube celebrities out there that have decent-sized followings. As a startup entrepreneur, you can leverage this phenomenon by contacting some of them and seeing if they want a percentage for telling their audience about your great products. When you’re just starting out, you may not be able to get those with millions of followers or subscribers, but you can start small and work your way up.
Getting Expert Help With Digital marketing
One problem you’ll have is that your competitors will also be doing most or all of these above tips. To dominate your competition, you should hire an expert digital marketing and search optimisation firm. Joel House Search Media has clients that rank in nearly every major city in Australia. Founded in 2008, they have the expertise to grow your business. They’ve helped small businesses across Australia attain over a couple of thousand number one page rankings in 2017 alone. They’ll be your partner in success to help you implement the above tips and more. They’ll increase your exposure, sales and revenue by utilizing high return-on-investment digital marketing methods.
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