Are you planning to move your real estate business online? Would you like to build a website that represents your unique business? If yes, it is important to learn the crucial features required in web design for real estate agents.
The internet technology has revolutionized every industry. In real
estate, the traditional targeting techniques don’t work anymore as most
potential buyers are online.
According to a report by the National Realtors Association (NAR), 90%
of people use the internet to begin their home search. The same report
shows a 253% growth in real estate related searches over the last four years.
These numbers highlight the importance of a real estate website to
find clients online. Your company’s online presence also builds your brand’s
reputation. With a website, you also have multiple marketing channels for your
property listing, including video, social
media, content marketing, among others.
It all starts with good
website design. This guide explores the crucial features to look for in real
estate-specific web design.
What to Look For in Web
Design For Real Estate Agents
To get the best out of your real estate website, make sure you
integrate the following crucial features:
- Responsive Web Design
Mobile
internet traffic surpassed desktop traffic in 2016. Your real estate
website must thus accommodate all internet devices. This is
where responsive
web design comes into play. It is a web
design technique that ensures your website displays
the same way on all devices.
- SEO (Search Engine
Optimization)
You need a search engine optimization (SEO) strategy for your
website. This
starts with web design. Choose a
search-friendly website platform such as WordPress, link properly, and use easy-to-index content, among other
features.
These features not only boost traffic levels but also increase the conversion rate. Learn more about SEO and web
design here.
Your website’s design must integrate social media to help you target
this active market. You should create easy-to-share
content and provide sharing buttons on every page.
Integrating social media boosts your brand’s visibility on social
media and also drives traffic to your site.
- Clear and Flawless
Navigation
Google has emphasized the importance of great user experience. You can achieve this through clear site
navigation.
List a few items, use
descriptive page titles, place crucial links in conspicuous positions, and leverage internal linking.
You should also have a powerful search tool and filters to deliver quick,
filtered, and relevant results.
When visitors come to your site, you have a great opportunity to
convert. You can do this through a clear-call-to-action (CTA), amazing offers,
narrowing down on a few listings, offering value, neat layout, and offering social proof.
Using these techniques helps to covert using a landing page.
If you are in the real estate business, IDX comes handy. This policy
allows the sharing of property listing
data across real estate websites.
It is crucial for capturing leads, sending emails to leads, and saving property searched. Functional IDX
integration is thus crucial for your real estate website.
Without great property listings, your real estate website cannot covert. Your site visitors are potential
leads, and they need to find as many
property options as possible. These listings should have all the relevant details in their description.
Final Thoughts
Other important features in web
design for real estate agents include blogging ability, lead capture
management, map search, SMS tools, owner’s info, and great videos/ images.
All these features help you tap into the growing online market. They
also increase your real estate’s brand’s visibility online, build brand
credibility, and help optimize your
marketing campaign.