Pillar pages are a great way to boost your SEO efforts, and reach people conducting searches for the core services your organization provides.
To create a great pillar page, you need to identify your existing content that can be leveraged, look at the topics that are popular with your target audience, and find the best keywords that map to those topics. Once you’ve done that, you have to publish, link, and track it all – and all of that is easier if you have the right tools.
In the below infographic, we outline nine tools that will help you make awesome pillar pages, no matter what marketing software you use. We also explain what they are, and how we use them in your process.