Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harmless to the average social customer, helping sift …
Everything You Need to Know About Social Media Algorithms Read More »
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing …
How next-generation algorithms could impact your marketing strategy Read More »
Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content …
Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019 Read More »
The SEO industry often refers to “Google algorithmic penalties” as a catch-all phrase for websites that fail to live up to expectations in Google Search. However, the term used is fundamentally wrong because there are no Google algorithmic penalties. There are of course Google penalties, which Google officially and euphemistically calls Manual Spam Actions. And …
Link Distance Ranking Algorithms Search Engine Journal Understanding link ranking algorithms may improve how you approach link building. Source link
It was a busy week, Google told us there were no core updates or infrastructure updates recently despite rumors there were. Google said they rolled out the new GoogleBot over several months and the indexing bugs were unrelated to that. Google announced new ad features including Google Discover feed ads, gallery ads for search results, …
