Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users.
IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the.
In A-From MTT , Channel: Display Advertising , Display Advertising , Programmatic Advertising & Media Buying , video
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive.
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform.
In A-From MTT , Channel: Social Media Marketing , Social media marketing , twitter , Twitter: Advertising , Twitter: Business Issues , Twitter: Marketing
Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to.
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference.Zillow Group faced a.
In A-From MTT , Channel: Social Media Marketing , Pinterest , Pinterest: Business Issues , Social media marketing
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high
Pinterest’s Chief Product Officer Evan Sharp and CEO Ben SilbermannPinterest debuted on the New York Stock Exchange on Thursday.
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees.
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data.
Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for.