When you’re a business entity, posting on social media is sometimes easier said than done – it’s not like you’re posting on your personal Facebook account or tweeting on your Twitter timeline where anything goes.
For one, you want to convey a professional yet friendly tone when speaking to your target market.
You also need to understand that every platform works differently from one another, and be mindful of what, how, or when to post your content or social updates to get the most out of your marketing campaigns on each channel.
With this in mind, the team from Micro Creatives share a range of more platform-specific insights in this new infographic, including length limits, types of content and more across Facebook, Instagram, YouTube and Twitter.
To be clear, there’s no magic formula for social media marketing success, but these insights might help you better focus and strategize – or at least give you a good starting off point to better optimize your campaigns.
A version of this post was first published on the Digital Information World blog.