A marketer’s guide to the California Consumer Privacy Act (CCPA) – Econsultancy

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Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).

This briefing will cover:

  • What is the California Consumer Privacy Act, and who does it apply to?
  • When will the CCPA come into effect?
  • Why is the CCPA significant?
  • How does the CCPA differ from the GDPR?
  • How will the CCPA impact marketing?
  • What’s coming next for the CCPA?

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