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If you’re a publisher, one of the easiest ways to monetize your website is through Google AdSense. It’s easy to set up and you can start making money right away. But how do you make even more money with AdSense? In this blog post, we’ll share some secrets and tips on how to boost your earnings. So read on for insights that could help you increase your revenue stream from AdSense!

1.   Google AdSense Arbitrage

You must be wondering about what adsense arbitrage is exactly?

In simple terms, you’d like to have a decent to high-quality adsense website. Once you get approved for AdSense, instead of waiting on organic traffic acquisition for your monthly AdSense payouts, you can buy traffic from other sources at a cheaper rate than what AdSense is paying you.

It’s about buying low and selling high where you buy website traffic and earn more from the AdSense ads on your site to cover the traffic acquisition costs & also to profit out of the same. Paid advertising is never explicitly forbidden by Google, in fact, they say that if you do use paid advertising to market your website, you need to be careful about the quality of traffic your site gets.

Never buy bot traffic that only results in invalid clicks & spam clicks on your ads since this will only get your AdSense account banned or suspended. Google speaks more about this topic over here.

So as long as you are buying your traffic from reliable sources (no bots and no invalid clicks) and you have a quality website, which users enjoy reading and browsing, you shouldn’t have any trouble with Google.

However, there’s no guarantee that you are protected from revenue clawbacks and AdSense suspensions as AdSense arbitrage can get pretty risky and you need to do your research on the companies selling legit traffic. Many publishers who are making bank have done AdSense arbitrage for a long time and haven’t faced any problems yet. This is because their sites are high quality with valuable content justifying to Google that their sites are providing users with amazing content, affiliate products, and newsletters along with ads.

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There are publishers that are making thousands of dollars with adsense arbitrage proving that this is possible but be extremely careful to align with Google’s policies and be careful regarding the company you’re acquiring traffic from (stay away from bots & click farms).

2. Auto Ads can decrease your ad revenue

Auto ads are the ads that Google places automatically on your website. Google decides the ad placements and ad units sizes in this case. This will look like a shortcut at first since it’s quicker and easier to implement adsense ads on your site with auto ads, but many publishers witnessed their ad revenue drop after implementing auto ads.

The algorithm that Google uses for Auto Ads is not very publisher friendly as it places adsense ads in user intrusive positions on your site degrading the whole user experience. Since this will not favor you financially in the long run, it’s best to stick with the ad unit sizes that have worked best for the majority. Also, we recommend above-the-fold placements as it’s shown to improve your adsense earnings compared to other ad placements.

3. Responsive Ads

With responsive ads, similar to auto ads, Google decides the ad size. Unfortunately, some ad sizes don’t pay well compared to others. You can use Ad inserter plugins to customize the banner sizes for ad slots in desktop and mobile mode depending on what ad unit sizes are maximizing your adsense earnings.

Even if Adsense pays you more for clicks on responsive ads, sometimes the ad sizes vary in size compared to the common ones that your audience is used to, and that can make them not click on the ad, making you lose more money.Before you decide against responsive ads, always test this and see how your CPC (cost per click) will be affected. This can sometimes allow a site to earn more money than a non-responsive site.

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4. Be open to all ad types

Within AdSense, you will be asked what type of ad to create: Text ad, Display ad (banner image), or both. You should always leave it on both: Text/Display ads since it is the default. In this way, advertisers will compete for your ad space, and the higher the bid, the more money you will make. AdSense earnings will not necessarily increase by choosing only text ads; they actually decreased quite a bit. However, test this out for at least 2 weeks and see what works best for your site.

Wrap Up

Let’s come back to the main question i.e Can publishers still make money with AdSense? If you follow these tips then AdSense is a great way to make money online even in 2022 with hundreds of AdSense alternatives online.

But to make even more money, it’s best to combine AdSense with other money-making sources like header bidding, google ad manager, affiliate marketing, product promotions, etc. Google AdSense is great but you can’t solely depend on Google with its ever-changing policies and rules, so never keep all your eggs in the AdSense basket.

So, what are you waiting for? Try out these AdSense money-making tactics today and comment down below if these tips helped.

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