Most startups operate on a shoestring budget, which makes it difficult to spend a fortune on improving brand recall. Luckily, there are some simple and cost-effective ways for startups to make a lasting impression.
UK-based customized gift manufacturer, CM brand has compiled a list of things startups can do to create a brand people remember.
Be prompt and open-minded when dealing with your customers. Pay close attention to criticism to identify areas where you can improve.
Social media is the most popular medium for people to express their opinions today. By delivering targeted messages to your audience, you can use this medium to gain more recognition.
Provide your target audience with useful information to engage them. Consider using infographics, video tutorials and e-books for maximum impact.
Showing your human side can make your brand more relatable. So consider creating content to communicate your brand history, values and principles.
Technology has made it easier for brands to gather customer insights. Invest in new technologies to understand your audience and influence discussions.
Instant gratification creates a stronger bond between your brand and the customer. Use personalized gifts to connect with your target audience.
For more tips on building brand awareness, check out the infographic below.