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The film industry has the Oscars; the music industry has the Grammys. In the marine industry, the best marketers win Neptune Awards.

This year’s Neptune competition, hosted by Marine Marketers of America, drew a record 172 entries in 20 categories, which were judged by 50 marketing professionals from different segments of the industry. Entrants submitted their best work with a detailed summary that included goals, objectives and ROI achieved.

I know what you’re thinking, but I’m not going to tell you only about the winners. Equally interesting are the marketing trends we can spot through a review of this year’s entries. Judging by the number of entries per category, the top two areas of marine industry focus — just one entry apart — are video and integrated marketing campaigns. Together, these two categories comprised 49 of the 172 entries.





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