Almost everyone with an online presence or a website knows what a Backlink is. The link on a web resource that points to another relevant (or irrelevant) web resource on the same domain or other is known as a backlink.
Backlinks are one of the most critical factors for a website’s search presence in a search engine. Google prioritizes backlinks above any other element of optimization.
It is a symbol of the website’s relevance and quality content. However, building a decent backlink is not a piece of cake. One has to do hardships to score some quality links.
Here, in this section, we will discuss the best sources to create backlinks for a website or a personal blog.
Broken Link Building
The first and the best method to gain some backlinks is by trying the Broken Link Building method. Many successful SEOs have talked about the importance of broken link building on their blogs.
The concept of the Broken Link Building method is to find broken links (links that redirect to a 404 error page) and check for its backlinks. Then, write great content about that topic and contact all the website owners that have linked to the broken page. Mail them about the problem and offer them your content instead. There are some chances that you can score a backlink but, if you don’t get one, don’t force them either
Infographics
The visual presentation of a data collection or some points is known as an infographic. Many people pay massive amounts of money to build a decent infographic. All they do with the infographic is contact other blog owners and offer them their infographics so that they can use it in their content. In return, the blog owner provides a link to the blogger’s website. An overall Win-Win situation!
Here are the points that you need to remember while sending an infographic.
Text post idea size
The maximum number of characters in a Facebook is 63,206 which online marketers like them most as they can provide more comprehensive details about the products, services and the brands in the posts with attractive pictures and videos.
But this doesn’t mean you have to write a description of 63000 words, a long post looks boring and time consuming to the consumer so make sure you use the right words and 200-250 words to describe the product, service or whatever you are promoting. 30-40 words are considered as the ideal size for Facebook posts and tend to receive high user interaction.
Video and photo ideal size
The length of the video is always creating a confusion for the viewer whether he should watch it or skip it. If the title and thumbnail is catchy enough there are chances that the engagement would be higher. But chances of exiting the video if the content is boring, an observation states that most of the people do not even watch the full video so if you post a video on the product demo which is 5 minutes in length.
There are chances that most of the user who see the ad will not click on it. Idea size for Facebook video post is around 2 minutes so that the viewer quickly watches the video and get acquainted with the ad easily without getting bored.
The dimensions should be:
1:1 or 16:9 aspect ratio, mp4 format, thumbnail size should be 1200px by 675px, audio quality 128kbps stereo acc and video must have a 30-fps rate.
Ideal post size for images on Facebook
Facebook acquired the famous photo and video sharing platform Instagram some years ago, which is the best platform for sharing photos and short videos of up to 1 minute in length.
The standard image size of Facebook is 476 px square no matter what size of image you upload the image compressor of Facebook will bring it down to the standard size.
For example, if you upload an image of 1200px X 720p the Facebook compression will reduce and resize it to 476px X 714px.
Guest Posting
Guest posting is still the primary source of gaining quality and authoritative backlinks. Some blog owners provide guest blogging opportunities for free while some demand a few bucks for it. Posting on others website and putting a link to one’s site in the content is the way to gain a backlink to a website. While you are getting a link via Guest Post either for free or paid, you would need to check and make sure the website stats in terms of authority and traffic are better when compared to your website.
Almost all of the bloggers who have a high Domain authority demand money in return for a guest post. You can also search for free guest blogging opportunities if you are short on dollars.
Turn Brand mentions into anchors
If you are a well-known influencer in your niche, you can use brand anchoring as it is the easiest way to gain some backlinks. You can use any of the free brand monitoring tool available on the internet to check for your website’s mention in any content. After you have found some, contact the website owners to convert you mention into an anchor that points to your site. There are maximum chances that you will gain a backlink using this way.
Use Forums and Communities
There are many forums available on the internet that are active and have a massive amount of visitors. Quora and Reddit are the best ones of all. You can create a free profile and provide value to the community. Mentioning your site link wherever necessary is not a big deal. But, do not overdo it as the users are strict about promotion and will kick you out of the forums. This form of creating links is the best way for new bloggers to promote and create an initial crunch about their brand.
Final Words
Unfortunately, that’s an end on our part of top sources to promote your blog, i.e., by creating links. If you are a fresher or own a new blog, then we would recommend you to start with forums and communities and prepare for outreaching in the back-end with solid content on your blog and for guest posts.
Thank you for being such an awesome reader and let us know if we have missed out on anything via comments/email. Your views will be appreciated.