Bing Ads rolls out multiuser access with single sign-on

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Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily.

Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they manage. The single login will further streamline switching between different clients while eliminating the need for multiple logins.

Upon login, the accounts an email has access to will be listed.

Image from Bing Ads

Available accounts can also be accessed from a drop-down menu available in the upper right beneath the login credentials. In addition, users can manage defaults and remove their access.

How to access the feature

If you currently access accounts via multiple logins, you can contact Bing Ads support to have them consolidated under one login. Or you can simply start accepting user invitation requests to the login you wish to use.

An important note is that Bing Ads API version 11 does not yet support this feature, so account access will still need to be done via the original login used. This will be updated in Version 12.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

Susan Wenograd is a paid media consultant, with 14 years in the digital marketing industry. While the last 10 have been primarily focused on paid media, she’s also had extensive experience in email marketing and content creation. She has worked both agency and in-house, managing multiple millions of dollars in the span of her career. She speaks internationally and blogs regularly about paid media tactics on her website.

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