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Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.

From the new Import tab in Bing Merchant Center (BMC), advertisers can sign into their Google Merchant Center accounts to pull in feeds directly. No more having to upload product feeds to two separate places.

To ensure the feeds are up to date, advertisers can also schedule ongoing imports on a daily, weekly or monthly basis.

The import status is reported on the Catalog summary page in Bing Webmaster Tools. The import feature is available for standard and multiclient Google Merchant Center accounts.


About The Author

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.





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