Facebook is making it easier than ever to run advertising within Instagram Stories. You will soon be able to boost organic Instagram Stories as ads in a similar fashion to that of boosting organic posts. This feature is not yet available to all businesses, so check your account for availability. Here’s how:
- Create a new ad, and navigate to “Use Existing Post”
- Select Post
- Navigate to the Instagram tab. If available to your business, you will see a new column for “source” indicating whether the content is Feed or Stories.
- Select the content you would like to promote and click continue to finish creating your ad.
Note that there are some Stories that you cannot promote, indicated with an error icon. This may be because you are unable to promote Stories with interactive elements such as location stickers, hashtag stickers, @ mentions, question stickers, etc. It is also important to note that emojis and gifs are not considered original content and your ad may not be approved if using them.
If you would like more information on how to boost organic Instagram Stories, contact your Client Strategist. For additional information on social media advertising opportunities, please contact the experts at MoreVisibility.