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This is therefore a comparing of the institutional ownership, profitability, analyst recommendations, risk, dividends, earnings and valuation in Bridgeline Digital Inc. (NASDAQ:BLIN) and LINE Corporation (NYSE:LN). The two are both Application Software companies that compete with one another.

Valuation and Earnings

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bridgeline Digital Inc.10.46M0.3023.90M-2.110.00
LINE CorporationN/A0.00N/A-0.160.00

Table 1 shows the gross revenue, earnings per share and valuation for Bridgeline Digital Inc. and LINE Corporation.

Profitability

Table 2 shows the return on assets, return on equity and net margins of the two firms.

Net MarginsReturn on EquityReturn on Assets
Bridgeline Digital Inc.-228.49%-200.3%-98.7%
LINE Corporation0.00%-1.9%-0.9%

Liquidity

The current Quick Ratio of Bridgeline Digital Inc. is 1.7 while its Current Ratio is 1.7. Meanwhile, LINE Corporation has a Current Ratio of 2.6 while its Quick Ratio is 2.6. LINE Corporation is better positioned to pay off its short-term and long-term debts than Bridgeline Digital Inc.

Insider & Institutional Ownership

Bridgeline Digital Inc. and LINE Corporation has shares held by institutional investors as follows: 18.2% and 2.9%. Bridgeline Digital Inc.’s share held by insiders are 7.48%. Comparatively, 61.78% are LINE Corporation’s share held by insiders.

Performance

In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
Bridgeline Digital Inc.0%-12.62%-34.34%-74.19%-87.51%-0.52%
LINE Corporation-1.88%-0.19%2.01%-19.6%-8.18%5.6%

For the past year Bridgeline Digital Inc. has -0.52% weaker performance while LINE Corporation has 5.6% stronger performance.

Summary

On 7 of the 9 factors LINE Corporation beats Bridgeline Digital Inc.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

LINE Corporation provides a platform for mobile messaging and communication services, content distribution, and related services primarily in Japan, Taiwan, Thailand, Indonesia, and Hong Kong. The company offers LINE, a cross-platform messenger application that enable users to communicate through free instant messaging, stickers, and voice and video calls, as well as serves as a smart portal to its other applications and services. It also provides communication and content sales, and advertising services through the LINE platform; and advertising services through LINE advertising, and livedoor and NAVER Matome Web portals. The company was formerly known as NHN Japan Corporation and changed its name to LINE Corporation in April 2013. The company was founded in 2000 and is headquartered in Tokyo, Japan. LINE Corporation is a subsidiary of Naver Corporation.

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