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Bridgeline Digital Inc. (NASDAQ:BLIN) and Shopify Inc. (NYSE:SHOP), are influenced by compare since they are both players in the Application Software. These factors are particularly influence the risk, analyst recommendations, profitability, institutional ownership, dividends, earnings and valuation of the two firms.

Earnings & Valuation

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bridgeline Digital Inc.11.97M0.2212.06M-2.110.00
Shopify Inc.1.07B21.4064.55M-0.610.00

We can see in table 1 the earnings per share (EPS), top-line revenue and valuation of Bridgeline Digital Inc. and Shopify Inc.


Table 2 hightlights the return on equity, return on assets and net margins of the two companies.

Net MarginsReturn on EquityReturn on Assets
Bridgeline Digital Inc.-100.75%-200.3%-98.7%
Shopify Inc.-6.03%-3.7%-3.4%

Risk and Volatility

Bridgeline Digital Inc.’s current beta is 1.65 and it happens to be 65.00% more volatile than Standard & Poor’s 500. Shopify Inc. on the other hand, has 1.53 beta which makes it 53.00% more volatile compared to Standard & Poor’s 500.


The Current Ratio of Bridgeline Digital Inc. is 1.7 while its Quick Ratio stands at 1.7. The Current Ratio of rival Shopify Inc. is 15.4 and its Quick Ratio is has 15.4. Shopify Inc. is better equipped to clear short and long-term obligations than Bridgeline Digital Inc.

Analyst Ratings

Ratings and Recommendations for Bridgeline Digital Inc. and Shopify Inc. can be find in next table.

Sell RatingsHold RatingsBuy RatingsRating Score
Bridgeline Digital Inc.0.00
Shopify Inc.282.80

Meanwhile, Shopify Inc.’s average target price is $194.44, while its potential downside is -5.89%.

Institutional and Insider Ownership

Roughly 18.2% of Bridgeline Digital Inc. shares are owned by institutional investors while 75.9% of Shopify Inc. are owned by institutional investors. Insiders owned 7.48% of Bridgeline Digital Inc. shares. Comparatively, Shopify Inc. has 0.34% of it’s share owned by insiders.


In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
Bridgeline Digital Inc.0%-12.62%-34.34%-74.19%-87.51%-0.52%
Shopify Inc.-0.55%10.68%24.35%28.47%36.26%34.68%

For the past year Bridgeline Digital Inc. had bearish trend while Shopify Inc. had bullish trend.


Shopify Inc. beats Bridgeline Digital Inc. on 10 of the 11 factors.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

Shopify Inc. provides a cloud-based multi-channel commerce platform for small and medium-sized businesses in Canada, the United States, the United Kingdom, Australia, and internationally. Its platform provides merchants with a single view of their business and customers in various sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces; and enables them to manage products and inventory, process orders and payments, ship orders, build customer relationships, and leverage analytics and reporting. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was founded in 2004 and is headquartered in Ottawa, Canada.

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