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Producing quality videos is immensely difficult. Many ecommerce businesses spend large amounts of money generating video content that few consumers watch. But with the right mindset and strategy, viewers will engage with your videos. YouTube could become a successful channel for your business.

I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is episode nine in my series on building an ecommerce business from the ground up. The previous installments are:

For this interview, I spoke with Sven Raphael Schneider, founder of two businesses related to men’s fashion: Gentleman’s Gazette (an online magazine) and Fort Belvedere (clothing and accessories). We discussed his company’s origins and the strategies he has used to attract millions of views on its YouTube channel.



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