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A co-owner of MedValue Offshore Solutions Inc. stated a claim for trade secrets misappropriation against his co-owner, who allegedly used MedValue funds and assets to start a competing business with his son. The trade secrets at issue are various advertising keywords and search terms, landing pages, advertising messages, negative keywords, campaign budgets, advertising text, and Google bid amounts, as part of various advertising and marketing strategies to attract business to MedValue and its service, MV Outsourcing, including extensive use of search engine optimization techniques, all of which is proprietary and confidential, and stored in a password-protected account. The co-owner cites…

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