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Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such as redirect mapping. Thanks to …

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15 Common On-Site Technical SEO Issues and How to Tackle Them

$79 billion – that’s how much companies plan to spend on SEO by the year 2020. It might seem like an obscene amount of money, but it is justified considering the multiple tasks that business owners must juggle regularly – from retaining the current crop of customers to creating numerous business profiles in top local directories. …

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How to create the perfect 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly. …

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