Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about […]
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. If you’ve been working on your site for a while, you might have come across a soft 404 error. Google Search Console might have sent you an email
What is a soft 404 error and what to do about it? • Yoast Read More »
Joost de Valk Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO and an Open Source fanatic. Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages
301 redirect all your 404s to your homepage • Yoast Read More »
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects
